Last update: July 22, 2025.

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Hello there, my name is Lucas. I provide sGTM implementation services to my clients and I also create content on my blog Data Marketing School to help the community better understand tracking.

On this page, I will compare 2 sGTM hosting providers: Addingwell and Stape. As a third-party service provider, I want this comparison to be as neutral as possible without giving you my personal opinion but only comparing facts in order to help you make the right decision for your business.

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If you work at Addingwell or Stape and you think something is wrong, missing or not neutral enough on this document, please reach out to me.

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TLDR

Addingwell strengths

Addingwell is rated "Excellent" with 4.8 / 5 on Trustpilot

Stape strengths

stape.io is rated "Excellent" with 4.7 / 5 on Trustpilot

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DO NOT FORGET TO OPEN PAGES IN SIDE PEEK IN EACH TABLE BELOW.

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Features

Pricing + trials

Help & support

Servers and Uptime

GTM + dataLayer apps

Compliance certifications

For partners/affiliates